Grollera

Grollera, an exciting, expansive sans serif font family, exists at the intersection of tradition and innovation. The typeface embraces contradictions. Modern, squarish inner shapes contrast with outer forms inspired by early grotesques to create a surprising and wholly new typographic language. Grollera’s outer forms can be traced back to the first nineteenth-century sans serifs, which were full of character. Their raw power and vitality disappeared in later designs like Helvetica—all of the personality was sandpapered out of the letterforms in a quest for polished perfection.