Development of a constructive typographic system with over 50 typographic weights. The versatile typeface allowed for variations and combinations, with each typographic family representing the diverse musical styles present at the festival. This approach intended to mirror the vernacular of live music venues' outdoor signs and labels, reflecting the essence of Primavera Sound. The new font system offered the freedom to integrate various festival brands into a unified visual ecosystem, enabling the creation of consistent merchandising, services, products, or content.