Targeted at the passionate film enthusiasts, Filmin offers a curated selection of movies and TV shows, making it a platform of choice and not just comprehensive content. The key challenge was to capture the ‘classic cinephile’ essence while ensuring the brand resonates with the evolving patterns of digital content consumption.
The fonts are based on the movable type signs of mid-20th century theatres and cinemas. Then the small rounding gives it the digital touch typical of the web and streaming.
This design has no variations. However, it has two variants depending on the size of texts, when the font is smaller than 28 px. so that it retains its display appearance, and the white is not lost in the counterforms and the rounding of the font is preserved.
