The serif and sans serif companions Folha Texto and Folha Grafico are two new co-ordinated type families from Tipografies. They were commissioned by the Brazilian press group Folha de São Paulo for the redesign of their newspapers, magazines, and other media, including web solutions and apps. Folha de São Paulo originally licensed Bulo and Trola Text, both commercial typefaces from the Tipografies catalog.
After a while, the press group realised it needed to strengthen its brand by lending it more exclusivity. This led us to examine the typefaces, rethinking their designs and creating two custom families for the press group. They coexist with Folha Serif, the spirited titling face designed by Luc(as) de Groot. While Folha Serif continues to give shape Folha de São Paulo’s identity in headlines and mastheads, the new families by Tipografies will articulate the body of its publications. Because their exclusivity is limited to Brazil, Folha Texto and Folha Gráfico are available for commercial licensing in the rest of the world.
