We designed a style called «logo» special for brand and sub-brands with the same weight than Bold but with a notable increase of x-height. We designed also the corresponding characters to do the chinese logotype.

Cuatrecasas has various styles of figures for differents uses.

The contruction of the main font consist in a humaniste sans skeleton adding small incised pieces.

The process was exciting, building the font very much close with graphic designers. The brand and the font worked simultaneously.